Post by account_disabled on Feb 19, 2024 5:52:47 GMT
Top-of-funnel marketing casts a wider net to attract interest and awareness among a target market. Let’s talk about how you may use display advertising to build the top of your marketing funnel. What’s our top-of-funnel goal? When building the top of your marketing funnel, our goal will be to develop brand awareness through impressions or views on your ads. To measure the success of these campaigns, your KPIs will be impressions and click-through rate (CTR). Audiences to consider for top-of-funnel display ads Custom segments:
Target your audience by including the keywords, URLs, Customer Phone Number List and apps your target market is using. Life event audiences: Target users based on their unique life milestones. In-market audiences: Target users based on their recent purchase intent. Detailed demographics: Target users based on their unique demographics, like location, age, and more. Affinity segments: Target users based on their interests and passions. What kind of messaging speaks to a user at the top of the funnel? When crafting ad copy to speak to top-of-funnel users, consider your main value proposition as a business.
Since these users are being exposed to you for the first time, you’ll also want to include your brand logo to help them remember your company name alongside your value proposition. Expedia TOFU digital ad example Middle-of-the-funnel marketing Middle-of-the-funnel marketing captures users who are in the research and information-gathering stage. They are aware of your business. They have likely been to your website. That said, they probably have not taken the next step to provide their email or contact information. The middle-of-the-funnel is really important because it’s where a lot of users tend to drop out of your marketing funnel if you are not engaging with them strategically.
Target your audience by including the keywords, URLs, Customer Phone Number List and apps your target market is using. Life event audiences: Target users based on their unique life milestones. In-market audiences: Target users based on their recent purchase intent. Detailed demographics: Target users based on their unique demographics, like location, age, and more. Affinity segments: Target users based on their interests and passions. What kind of messaging speaks to a user at the top of the funnel? When crafting ad copy to speak to top-of-funnel users, consider your main value proposition as a business.
Since these users are being exposed to you for the first time, you’ll also want to include your brand logo to help them remember your company name alongside your value proposition. Expedia TOFU digital ad example Middle-of-the-funnel marketing Middle-of-the-funnel marketing captures users who are in the research and information-gathering stage. They are aware of your business. They have likely been to your website. That said, they probably have not taken the next step to provide their email or contact information. The middle-of-the-funnel is really important because it’s where a lot of users tend to drop out of your marketing funnel if you are not engaging with them strategically.